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Are you thinking about using Flash when creating your website? Flash allows web designers to create and develop animations and interactive movies or images that can be embedded into a web page. In its early stages, Flash was mostly used in the development of vector based animations, which meant that Flash movies could have small file sizes, so they could downloaded and rapidly played over the internet. Initially Flash became popular with web developers as a means of producing animated 'splash screens' or presentations, to make a web site seem more fun and attractive. However unfortunately this technique was over used and diminished the value of this amazing multimedia tool.

More recently, Flash technology has become more powerful, and developers have now begun to truly appreciate its potential to create more sophisticated web-based applications. Flash is now used to create small tutorials complete with interactive animations and self- testing exercises. It is a great e-learning tool. While there are many advantages to using Flash, there are also many disadvantages. Learn them with The 7 Crucial Components of Website Marketing. Plus, it's Free!

The internet is a crucial part of any business whether it is a small or large business or even a multinational corporation. A fully functional website allows you to compete on a global scale. If your website is also search engine optimized, you are likely to place very high on search results, enabling your business to be recognized faster than ever before. However, true success can only occur if a website is user-friendly, powerful, search engine optimized and backed by proper hosting. No need to fear because the information contained in this guide will help you build the perfect website. With the help of The 7 Crucial Components of Website Marketing, you will learn:

• User-Centered Design and Persona Marketing - The most fundamental aspect of website marketing is to know who you are appealing to/targeting. This chapter will help you determine them.
• Credibility Marketing - By using credible marketing, credibility will be your main criteria to reel your customers in. This chapter tells you how to gain it.
• Permission Marketing - This is the method of marketing can be in the form of emails, SMS alerts and letters/mail. This chapter will show you how.
• Free Downloads - Get a loyal website fan-base by using free downloads. This chapter tells you why it's so important.
• Your Story - How did you become unique and what are the advantages of using your services? Your customers what to know. This chapter will tell you why.
• The Art of Persuasive Copywriting - Persuasive copywriting necessitates that the website persuades the user to make a desired reaction. This chapter shows you how.
• Writing for the Search Engines - Have your content written in such a way that it maximizes their visibility and boosts your Search Engine Optimization (or SEO). This chapter shows you how.

• Cross-browser compatibility - Flash is browser independent. It has no issues with cross browser compatibility. You don´t have to worry about your HTML and CSS code being interpreted differently in different browsers. As long as the Flash player plugin is installed on the user´s computer, they will be able to view Flash content with no issues.
• Image Replacement for Special Fonts - Flash can be used to replace text elements on HTML Web pages with Flash equivalents.
• Interactivity - Flash supports audio, animation, and advanced video handling and interactivity. Flash is vector-based, but allows incorporation of bitmaps where needed. Flash applications can collect data, online games, feedback forms, photo slide show, audio, movies, charts, shopping carts, and different web applications that server-side scripts can do. Flash technology makes it possible to make your Website more interactive and expressive.
• Better Expression Through Animation - Flash is vector based and hence a lightweight option for animation with smaller file size as opposed to real movie files that are faster based with much larger file size. With Flash, you can express something to a visitor in a more efficient and attractive way.

Disadvantages of Using Flash Website Builders

• Flash Requires a Plugin - Flash Websites require installing the Flash player plugin. If the player is not installed or if it is not the correct version then the user will be required to download or upgrade the Flash player. Do not expect that everyone will do so just to view your Website. Also many users, including myself, disable Flash by default to avoid animated advertising and to improve page- loading speed.
• Search Engine Optimization - Search engine robots can´t index images. Robots have trouble following links that are not standard HTML links. That´s why an All-Flash Website is always at a disadvantage when it comes to SEO. Search engines have a hard time crawling and properly indexing the content of Flash Websites. Especially the case of an all-Flash Website as a single file. Search engines are not able to direct users to the proper pages within that file, nor they would be able to read your content and what images and links you have. This may result in a decrease in search engine ranking. The correct way to use a Flash movie in a Web page is to have an alternate HTML fallback, and to use JavaScript to dynamically insert Flash movies. Unfortunately, many Flash developers tend to disregard accessibility and SEO.
• Longer Loading Time - Despite the High Speed Internet service available nowadays, there are still many users using dial-up Internet access and other limited Internet connections. Flash content takes longer than usual to load compared to standard HTML Websites. The heavier your Flash content is, the slower the Web page will load and this might cause some visitors to leave. Clearly, in this case it does not matter how impressive your Website looks if the visitor does not wait for it to load. It is always better to avoid excessive use of Flash in a Website.
• Flash does Not Display in Search Engine Previews - Some search engines provide a preview option next to search results. The preview allows a user to get a better idea of what to expect in the target Website before visiting it. For instance, Google has the Instant Previews feature which shows you a visual preview of your search results. The effect of an all-Flash Website can be seen in the following image.

With your Free Subscription to Web Success, You will Learn More on Website Building Software from The 7 Crucial Components of a Persuasive Website, part of The Complete Guide to Website Building, Marketing and Online Success

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• Web Hosting Companies and Website Builders
• Website Building Tools - What to Look for
• Website Building Tools - The Options
• Online Services and Customer Support
• Flash Websites
• Development Software
• Self-Hosting

Get The 7 Crucial Components of a Persuasive Website today and become your own website conversion strategist. You can work on the specific needs and motivations of your different customer personas, usability issues, persuasive visual design and the persuasive copy writing of your unique website so you can exceed your goals. Let your competitors concentrate on the tools, while you concentrate on bringing measurable results to the next staff meeting.